EMAIL MARKETING – OPPORTUNITY FOR SALES
Email marketing is an effective marketing method with a very low cost. Unlike the traditional way of sending email, modern email marketing with an automation platform (email marketing automation) offers superiority: control the content, observe the open rate, know exactly the click through, calculate the effectiveness of the message… Email marketing is especially useful with B2B sales offers and B2C customer nurturing. However, not every email marketing is effective. You need to be an experienced and hands-on email marketer to exploit this tool.

